At the Beginning of the Long Dash...

it will be 1 p.m. Eastern Standard Time.

CBC Radio listeners will immediately recognize the daily National Research Council's Official Time Signal and will even hear the voice in their heads.

Yesterday marked the 75th anniversary of the CBC using it. 75 years. That's a long time.

You can read about it here.

It's one of those things that's always there (you probably even look at your watch or clock to make sure it's set to the correct time) but often taken for granted.